Do’s and Don’ts When Approaching a CFO

A CFO, as the name suggests, is the chief financial decision maker within an organization. If CEO is all about risk taking and setting lofty business goals to be achieved, CFO is the person who decides on the budget and completes the financial forecasting for the company. It is important that the CEO and CFO agree on the business goals so that it can be achieved within the budget established for the organization.

Why approach a CFO with your campaign: The Chief Financial Officer is the executive decision maker when it comes to deciding whether to invest in a new product or service. CFO decisions would be made after considerable thought given to the profitability and sustainability of having the product or services purchased. If you are confident about your product or service’s life cycle and profitability, approaching the CFO would ensure immediate action and sales without any corporate delays getting in the way.

What not to do when approaching a CFO

1. Stick to the point: Thanks to the high-level profile, the executive officers would not have a lot of time to spare to browse through emails and read through elaborate and flowery marketing campaigns. You need to ensure that your message is direct and you are not beating about the bush. Also, you need to ensure that your campaign can show the profitability in form of numbers, pie charts or graphs so that the information included is easily understood and absorbed.
2. Use commonly used metrics for measurement: When you are presenting a campaign to the CFO, ensure that you are using metrics which are popularly applied in the industry. If you try to explain the financial benefits of your product using complex metrics that they cannot relate to, the executive decision makers are going to lose interest in the campaign and the product.
3. Provide realistic numbers: When you present a product or service campaign to a CFO, you should avoid inflating the profitability margins your product or service will achieve. Of course, it might look great on the paper but if the numbers don’t add up when the calculations are done, your organization’s credibility and reputation will be at stake.

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Most Accurate & Updated NetSuite Customers Mailing Addresses

Netsuite cloud-based ERP system is a favored system across various industry thanks to its reputation for being reliable and efficient. Netsuite systems offer assistance to departments dealing with financial management, E-Commerce, Business intelligence and Order management, to name a few. So it goes without saying that the number of users and the industries these users belong to are multifold.

What would it take for your organization to make a contact with the NetSuite systems users easily? Email on Business has the answer for you in the form of Netsuite Users Email list. We have made the effort to collate data pertaining to Netsuite users from different mediums to ensure accuracy and reliability.

Our Netsuite Users Email list helps you focus on developing marketing campaigns that can be customized to suit the industry, organization size and the person you are contacting. We ensure that we present a list consisting of contacts from across the globe and thus allowing for an increased ROI opportunity.

Third Party Data – How to use it Effectively in Marketing?

“Knowledge is Power” is an adage marketer go by in their daily operations. And why not, when their operations depend upon client and user information that can be manipulated to develop campaigns that get the maximum market interest.

Programmatic advertisers depend upon third-party data to improve the overall campaign efficiency and allow them to make maximum use of the budgeted financial resources available. However, it is important to outline the overall marketing plan in order to identify how third party data can be used effectively.

What is third party data: Third-party data is the information available through data provider teams who work external to the organization. The third party data is collated from a variety of sources such as surveys, cookie-based tracking, public records and offline transactional data. The third party data is different from the first person data in that the providers are separate from the organization or industry and provide this information as paid data.

Why should we use third party data: Now that we have discussed what third party data comprises of, it might get the readers curious as to it should be used. It was just mentioned that this is information that is provided by someone external to the industry you are working to create a business in. Does it make third party data irrelevant? The answer is “No”!

This is because if used intelligently, third party data becomes a powerful resource that will help you analyze you client’s online persona, performance and purchasing pattern. It might look inconsequential upfront, but this information is imperative in creating marketing campaigns and follow up marketing emails that will create a positive impact.

Third party data, when rightly used can help analysis and evaluation of the market performance at large which will in turn help identify how to design the marketing campaign.

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Highly Targeted and Customized SAP Users List

SAP systems are one of the known ERP systems which are favored by Financial, Public Sectors, Construction, Manufacturing, Telecommunications, Healthcare and Marketing organizations due to its data management and manipulation abilities.

Email on Business team makes an attempt to keep abreast of the current SAP related updates while collating the SAP Users Email list. This helps us to validate the authenticity of the information and have the data cleansed. This way, the users of our SAP Users list get the most updated and relevant information that can be used to launch their marketing campaigns.

As mentioned earlier, SAP ERP systems are used across different industries. Keeping this in mind, our team collates the SAP Users list from multiple sources. This way, the information contained in the SAP Users mailing lists can be easily manipulated to allow you to approach the right industries or organizations, as the case maybe.

Customized CMO (Chief marketing officer) Email & Mailing List

CMO (Chief marketing officer) is a corporate executive responsible for marketing activities in an organization, they are most important people in an organization for company’s growth in terms of profit, CMO strongly believes in customer loyalty.

Email on business provides the most accurate CMO Mailing List of top companies in various industries namely Healthcare, IT sector, Manufacturing, Finance etc. Email on business customizes the data as per client requirement.